Discrimination in Marketing Assignment Example | Topics and Well Written Essays - 1250 words

Discrimination in Marketing - Assignment Example Therefore, Reynolds’ implementation of a cigarette marketing campaign for the African-American population is adversely a discriminatory approach in marketing since the other races in the country may have intended to use menthol cigarettes over the non-menthol ones. The following is an analytical approach to establish the controversy of discrimination in marketing cigarettes in the uptown market segment. Critically, it is indicated that the African-American cigarette smoking population contains a relevantly higher ratio of menthol cigarette smokers compared to the other races in the country. Emphasizing on Reynolds’ information concerning the demographic variability of menthol cigarette smokers in the uptown market edge, the norm is that there exists discrimination in the established marketing approach despite the fact that the cigarettes sell for 70% of the black population. Researches assert that the white population together with other American races, influences 30% of the total market sales outcomes. This is a clear indication of the existence of marketing discrimination in the uptown market segment (p. 1). Arguably, Reynolds set an ideal platform to reveal the existence of discrimination in the uptown market segment. Based on the fact that most of the advertising, pricing, and promotion approaches of menthol cigarettes is redirected to the African-American population, it is evident that marketers in the segment often engage in discrimination. The intentions of precise marketing approaches are born to yielding profitable market segments over competitors. Further, it is knowledgeable to marketers that users of a certain commodity perceive belongingness after being associated with the marketing and promotion practices. Therefore, Reynolds concern in marketing cigarettes for the uptown market cigarette smokers and precisely the black population is a critical approach

Art Gallery Essay Example | Topics and Well Written Essays - 500 words

Art Gallery - Essay Example I was particularly impressed by his sculptures His sculptures are fascinating as they are made either from exotic wood or an assortment or stone pieces. The use of oxidized paint gives it a metallic copper finish as though the sculpture was done by an tribe in Africa or it came from an ancient people from an Aztec pyramid. The carving is done in such a way that the viewer sees what he want. There is a combination of modern with ancient. The chosen piece "Shrine" was displayed as a major piece in a the corner of one of the rooms. The lighting was excellent so as to show the effect of the oxidized finish. combines modern with ancient. I have to note that I did not mark the year it was done and I could not find it on internet. The cross on the top of the piece show his technique as a modern graphic designer. It is pretty and really gives no other indication until you start to think of the symbolism of the piece. As you take your eyes and start looking down you see the cross as a means of joining two pieces of wood or two people. It is quite common in both African and local culture in Latin American culture to have two people joined together in wood in the form of a statue. His technique is modern as the viewer needs to look awhile as to see the purpose of the Shrine. It is a shrine to the couple. It is a shrine to man and woman. There is no differentiation to the man and the woman. This is also another modern technique. Is the cross a protection of God? This is just an idea. The use of oxidization shows that the unification of man and wife is an ancient custom and will continue to last. This piece can be interpreted as just a piece of wood with a pretty form. In any other context it would have been interesting to take different statutes from different cultures to compare the same subject, then the viewer would have seen the meaning given to the Shrine. I chose this piece because it took work to figure out